Use the Humanity of Facebook to Boost your Retail Sales

Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.

The ‘humanity’ of Facebook

It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.

The key to the popularity of Facebook may be best described by quoting Atul Gawande: “Human beings are social creatures. We are social not just in the trivial sense that we like company, and not just in the obvious sense that we each depend on others. We are social in a more elemental way: simply to exist as a normal human being requires interaction with other people.”

Your business needs to interact with other people.

Get friends on Facebook

You need friends to spread the message of your business. Use Facebook’s friend-finder app to see who you can invite to become your friends.

To make sure you get more friend requests and subscribers, be sure to share your personal profile link publicly on your website, blog, forums, and other social profiles.

Invite your personal Facebook friends to like your business page

Once you have established your friends, you should invite them to ‘like’ your business page.  A visitor that ‘liked’ your business page has an interest in your business and wants to hear more from you. Your friends on can invite their friends to like your page.

Socialize with your friends on Facebook by:

  • Wishing them ‘happy birthdays’;
  • Sending them private messages;
  • Participate in online social groups that your friends are members of;
  • Suggest your page to friends.


You should consider to create your business’ own online community on your website. WordPress has a number of great plugins, some for free, that can make your site more interactive and community friendly.

A Marketing Plan helps you to communicate the right content to the right audience.

Read also: The Role That Social Media Plays In Driving Online Retail Sales


Published by

Douw G Steyn

Management consultant, blog writer, dreamer

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