Is your Website Homepage the Receptionist of your Business?

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Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same function as a traditional receptionist at the office of a physical business.

Indeed, the duties of a receptionist are, according to Wikipedia, answering visitors’ inquiries about a company and its products or services, directing visitors to their destinations, sorting and handing out mail, answering incoming calls on multi-line telephones. Also, importantly, is a receptionist often the first business contact a person will meet at any organization.

So, most first (and lasting) impressions about a business are made at its reception desk. It may well be that a good receptionist adds value to the company’s brand. Or that a bad experience at reception may hurt it…

All right, back to the 21st century: How good a receptionist is your website homepage?

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