Pay Per Click marketing is one of the tactics of search marketing. The other search marketing tactic is Search Engine Optimization (SEO) that you need not to pay for. However, to get results with SEO takes a lot of time and plenty of good quality content to create and publish. On the other hand, may PPC deliver quicker results, but at a cost.
Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same function as a traditional receptionist at the office of a physical business.
Indeed, the duties of a receptionist are, according to Wikipedia, answering visitors’ inquiries about a company and its products or services, directing visitors to their destinations, sorting and handing out mail, answering incoming calls on multi-line telephones. Also, importantly, is a receptionist often the first business contact a person will meet at any organization.
So, most first (and lasting) impressions about a business are made at its reception desk. It may well be that a good receptionist adds value to the company’s brand. Or that a bad experience at reception may hurt it…
All right, back to the 21st century: How good a receptionist is your website homepage?