Webrooming and Showrooming – Buying Behaviors of Retail Customers in Virtual and Physical Environments
[simple-author-box] Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to buy where and at what price.