Get Your Online Content Going Viral

[simple-author-box]

When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side.

So, it must be the dream of every professional publisher of online content that his or her content goes viral. Just think of all the page views, the back-links and subsequent money, monies from Google Ads and other affiliates… Wow!

Then it’s just about creating something to going viral. Easy, really? Not so…

What does it mean if something is going viral?

Continue reading Get Your Online Content Going Viral

Word of Mouth Marketing for Better or for Worse

[simple-author-box]

Word of mouth (WOM) is one of the most important communication channels that customers use to discuss retail shops and brands. WOM is informal, frequent and important and the outcomes can be beneficial or disastrous for a brand or a retailer.

Continue reading Word of Mouth Marketing for Better or for Worse