Strategic marketing planning

Navigating the Landscape of Social Media in Business Strategy

Introduction Navigating the Landscape of Social Media in Business Strategy. This is what this blog is about… In the bustling world of social media, where trends flicker like shooting stars, and algorithms shape digital destinies, the question isn’t merely about scrolling through the latest updates—it’s about mastering the art of meaningful engagement. “Beyond Likes and […]

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growing your business during difficult times

How to use the SWOT Analysis and understand your Business Better

A SWOT analysis is seemingly done during most corporate strategic planning sessions. To that end it’s not done without good reason. Indeed, using SWOT is simple, powerful and proven to be effective. What is a SWOT analysis? A SWOT analysis is a technique specifically designed to help with the identification of suitable business strategies for

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