Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos

Management consultant, blog writer, dreamer

Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become “essential” when it comes creating a following for your brand.

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Implementing Social Customer Relationship Management in Retail

Management consultant, blog writer, dreamer

One of the most important goals for retailers is to maintain long-term and profitable relationships with their customers. The construct Customer Relationship Management (CRM) started when retailers moved the orientation of their business from their companies to their customers. However, the advent of the internet, Web 2.0, and online social networks have disrupted the traditional way that retailers communicated with their customers.  Hence, Social Customer Relationship Management (SCRM) came to the fore because of the emergence of a “social customer”.

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Selling to the Young Ones, Generation Z

Management consultant, blog writer, dreamer

The teens and tweens of today are a cohort of kids that doesn’t have a definitive name yet, however some have dubbed it Generation Z. Generation Z, the largest demographic cohort comprises 25% of the US population (Wikipedia, 2015).  They will start working by 2020 and earning lots of money that need spending. Therefore Generation Z should be taken seriously by retailers who need to know who they are and what their needs, wants and preferences are.

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Retail Customers use of Social Media Sites

Management consultant, blog writer, dreamer

Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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How to use LinkedIn as a Marketing Tool

Management consultant, blog writer, dreamer

LinkedIn is a business-oriented social networking service that is mainly used for professional networking.  It has around 400 million acquired users in more than 200 countries and territories.

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can so be created. Users can invite anyone (whether a site user or not) to become a connection.

According to iMedia Connection, LinkedIn Groups can be used as a marketing tool for connecting and communicating throughout the marketing industry. iMedia Connection suggests a number of ways that marketers can use LinkedIn Groups to their advantage.

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Why Retailers Need to Blog

Management consultant, blog writer, dreamer

A blog page is a cost effective platform that retailers can use to interact with their customers. As a result, customers are increasingly making their final decision to buy a product by reading reviews. Also, they interact with other on the blog-page to help them with their purchase decision.

Why should a retailer have a blog?

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The Role That Social Media Plays In Driving Online Retail Sales

Management consultant, blog writer, dreamer

Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).

The link between social media and retail sales

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Use the Humanity of Facebook to Boost your Retail Sales

Management consultant, blog writer, dreamer

Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.

The ‘humanity’ of Facebook

It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.

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It Pays For Retailers To Please Customers

Management consultant, blog writer, dreamer

There’s now doubt about it, retailers need to be outstanding in order to please customers.

Overall, retailers succeed to please customers

The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years.  They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.

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