Influencer Marketing for Retailers

[simple-author-box]

Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com.

Continue reading Influencer Marketing for Retailers

Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos

[simple-author-box]

Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become “essential” when it comes creating a following for your brand.

Continue reading Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos