Not so long ago, business networking predominantly involved interacting with peers, customers or industry leaders at congresses, meetings or events. These face to face meetings were essential to get the latest information and industry gossip.
Also, here business networking was a routine practice to get business leads and to promote yourself or your brand as an important participant in your industry. However, in today’s digital society there’s no need to attend networking sessions in person. In fact, the advent of the internet, web 2.0, broad band and mobile devices have given us alternative ways to do business networking.