social customer relationship management

Photo by ROMAN ODINTSOV Social customer relationship management (CRM) has come to the fore with the advent of web 2.0 and the development of social media platforms such as Facebook. Indeed, Facebook is one of the most popular and widely used examples of a web 2.0 platform. Launched in 2004, Facebook allows users to create personal profiles, connect with friends, share photos and videos, and join groups and communities around common interests. Social media platforms like Facebook are important in CRM because they provide businesses with a direct and cost-effective way to engage with their customers (David Cotriss in Business News Daily). Here are some specific reasons why social media platforms are so important in CRM Why social media platforms are important in CRM Here are some tips that can help you increase your success with social customer relationship management (CRM) Concluding The internet, web 2.0, and social media have brought businesses into the lives of its customers. However, if your business doesn’t have an online presence, you’ll never going to learn what makes your customers tick… There are still a lot of attention you should give to certain aspects of your business. For example, your business need to have a customer centric orientation. Also, do you have or use all the technology that can help you with your social customer relationship management? The thing is, if you’re not joining the market trends and practices, you’ll be left behind. Sadly it will be hard for your business to catch up. Read also: Buyer Personas help you to Target the Right Customer Segments Affiliate Disclosure: This blog may contain affiliate links, which means that if you click on one of the product links and make a purchase, I may receive a commission. This commission comes at no additional cost to you. All opinions expressed on this website are my own and are not influenced by any affiliate partnerships. Affiliate Disclosure: This blog may contain affiliate links, which means that if you click on one of the product links and make a purchase, I may receive a commission. This commission comes at no additional cost to you. All opinions expressed on this website are my own and are not influenced by any affiliate partnerships.