Photo by Liza Summer Try offline and buy online. Indeed, prepare yourself for an uncomfortable reality, small business owners: physical establishments are increasingly serving as… Read More »Try Offline and Buy Online: Local Businesses Serve as Shop Fronts for Online Rivals
Webrooming and Showrooming – Buying Behaviors of Retail Customers in Virtual and Physical Environments
Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to buy where and at what price.
Targeting smartphone customers. How can Bricks and Mortar retailers respond to customers that use their smart phones to compare product prices online?
Show-rooming for smartphone customers
Did you ever wonder why your customers do their shopping with a smartphone in one hand? Well, they are probably comparing the price of your products online. If your prices are higher, they will leave your shop to buy their products elsewhere at a better price.