showrooming

Try Offline and Buy Online

Try Offline and Buy Online: Local Businesses Serve as Shop Fronts for Online Rivals

Photo by Liza Summer Try offline and buy online. Indeed, prepare yourself for an uncomfortable reality, small business owners: physical establishments are increasingly serving as nothing more than internet competitors’ storefronts. This paradoxical-sounding occurrence is a developing problem that needs our attention. We’ll look at the effects of this tendency, talk about examples from real […]

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Webrooming and Showrooming – Buying Behaviors of Retail Customers in Virtual and Physical Environments

[simple-author-box] Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to

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Bricks and Mortar Retailers Need To Be Smart With Smartphone Customers

[simple-author-box] Targeting smartphone customers. How can Bricks and Mortar retailers respond to customers that use their smart phones to compare product prices online? Show-rooming for smartphone customers Did you ever wonder why your customers do their shopping with a smartphone in one hand? Well, they are probably comparing the price of your products online. If your

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