shopping experience Archives

Shopping Behavior of The Baby Boomers

by Douw G Steyn
January 17, 2017June 3, 2018
11 Comments

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If you were born 50 to 70 years ago, you’re a ‘Baby Boomer’. Yes, most of you are still alive and do most of things you did as a youngster, but doing it differently. Retailers should realize that you are different from other generations and therefore behave differently when shopping. If they make your shopping trip a pleasant one, they may find that you (Baby Boomers) can be a profitable customer niche. Similarly can retailers with an online presence achieve more sales and positive word of mouth once they recognize Baby Boomers is a valuable consumer segment.

Bricks and Clicks Retail – Shopping Experience makes the Difference

by Douw G Steyn
September 12, 2016June 3, 2018
88 Comments

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Shopping experience matters. Deloitte reports that while shoppers are still visiting Bricks and Mortar shops to complete transactions, more sales are driven by digital devices.

The findings reveal that while over 90% of purchases are still made in-store, around 40% of visits to a shop are influenced by digital channels.