Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.
Many companies still believe that their customers exchange money for products that they offer. You rather should offer value to your customers…
Our business environment is changing every second in an Internet economy driven by e-commerce.
The Internet economy
Back in the old days change was something you give back when someone buys something from your shop. Today change is part of a retailer’s life and the way he or she adapts to it may be the difference between success and failure.
There’s no doubt about it, retailers need to be outstanding in order to please customers.
Overall, retailers succeed to please customers
The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years. They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.
Online retailers that make promises that they can’t deliver are in danger to sacrifice the trust that their customers have in their brands…
The peril of online retail competition
Targeting smartphone customers. How can Bricks and Mortar retailers respond to customers that use their smart phones to compare product prices online?
Show-rooming for smartphone customers
Did you ever wonder why your customers do their shopping with a smartphone in one hand? Well, they are probably comparing the price of your products online. If your prices are higher, they will leave your shop to buy their products elsewhere at a better price.