Marketing your Website for Machines to Find

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Marketing your website is the final step to do when starting your eCommerce website. Your website will be one of 550,000 websites published on the day and joining a whopping 1.6 Billion other websites already on the net (MILL for Business, June 2018). So, how on earth will your website be found in the vastness of the internet?

Well, it’s marketing after all! Therefore you need a marketing strategy for your website. Intriguingly however is that you need to market your site for machines (web crawlers) to read and also for humans visiting your website.

However, here the marketing of your website for machines will be discussed.

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Voice Search – Where Humans and Technology Semantically Interact

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Most of us have learned to speak words before we’ve learned to write them. So we are good with speaking, and listening (I hope). And now we’ve learned machines to listen and speak. Instead of typing a text query in a Google search box, we can now do a voice search using “Ok Google” with good results.

Voice search is trending for good reasons. It’s faster and working well with mobile. And the more we use it, the better it will get – economies of data…

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Pay-Per-Click Advertising – The Landing Page

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The landing page is the place where a customer ends up when clicking on a retailer’s pay-per-click ad. It is here where the customer will decide to engage further or to leave the site.

The landing page is so important that Google’s AdWords ranks each advertisers’ landing page. The ranking affects your Ad Rank and therefore your cost-per-click and position in the ad auction.

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