Organic search and search engines are critical to sustain your website over the long-term. In fact, if you can get these two working together, the user traffic to your website will increase markedly. As a result, there will be more clicks on your website, and, even better, more conversions.
So, what does a good result means for your business when you use organic search and search engines with your marketing strategy? It means that a web user may see the detail your website on the first result page of the search engine. From there she can click on the link to arrive at your website or landing page.