returning customers

Is your Website Homepage the Receptionist of your Business?

Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same function as a traditional receptionist at the office of a physical business. Indeed, the duties of a receptionist are, according to Wikipedia, answering […]

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What will Enhance Online Customer Experience?

Online customer experience matters. Indeed, survival in today’s competitive e-commerce environment where the competitor is only one click away means that firms have to find ways to provide customers with a unique experience much more than low prices 1. Undoubtedly the competition for customers is fierce in the online retail channel. Yet many of you

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