Success in the Digital Age Requires Extraordinary Retail Leaders

Management consultant, blog writer, dreamer

The carnage intensified last year. “There were 15 shop closures a day across the UK in the first half of 2016 and the number of new openings has fallen to the lowest level for five years” writes Graham Ruddick, senior business reporter at The Guardian. And the carnage is continuing this year. “Brick and mortar stores are suffering due to competition from online sales and the closures just keep coming” according to Daniel Kline in MotleyFool. What is happening? Where are the retail leaders?

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Word of Mouth Marketing for Better or for Worse

Management consultant, blog writer, dreamer

Word of mouth (WOM) is one of the most important communication channels that customers use to discuss retail shops and brands. WOM is informal, frequent and important and the outcomes can be beneficial or disastrous for a brand or a retailer.

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Demographic Segmentation – Dividing the Market by Generations

Management consultant, blog writer, dreamer

Customers of different ages (or generations) behave differently when they go shopping in a store or online. This aspect of human behavior and demographic segmentation are sometimes forgotten by retailers. The market for retailers is in turmoil because of changes in consumer behavior, intense competition and digital disruptions. Subsequently most retailers have to reduce the price of their products to maintain their sale volumes.

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Pay-Per-Click Advertising – Getting the Keywords Right

Management consultant, blog writer, dreamer

Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.

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What You Should Know About the New Economy

Management consultant, blog writer, dreamer

Well, if you haven’t realized it by now, and yes, we are living and doing business in the New Economy.

What is this New Economy?

The “New Economy” is the same as the “Internet Economy”, or the “Digital Economy”. Surely you are on the right road – it is about the internet…It is also about automation, data collecting and analyzing. In fact, the internet has moved us from the “Old Economy” to the “New Economy”.

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