“The most successful retail companies are utilizing data science and predictive analytics (PA) to improve efficiency, improve marketing campaigns, and gain significant customer insight for a competitive advantage” says Christine Kern, contributing for Innovative Retail Technology. But what about the “not so successful” retailers? How can they share in the advantages that Big Data and PA offer? Retailers can – by using predictive analytics.
Continue reading Predictive Analytics helps Retailers to make sense of Big Data
Retailers are frequently yelled at by frustrated customers, or, if things go well, they are commended. That’s part of the emotional exchange that comes with a retailer’s job description. However, chatbots may change all of that.
A chatbot is a computer program which conducts a conversation via auditory or textual methods. In other words, sales assistants in a number of retail businesses are now robots. To this end, bots can help retailers in many other ways.
Continue reading Chatbots in Retailing – a Fact or a Fad?
Integrating online retail with offline retail remains a big challenge for most retailers. Retailers who are for years in business are using technology that is developed for running a physical shop better and making shopping for their customers easier.
Continue reading Integrating Online with Offline –One of the Biggest Challenges for Bricks and Mortar Retailers
Most people want to experience the joy of shopping. People no longer consume purely for practical purposes. They purchase products and services in the hope of expressing who they are, and in hope of becoming happy. Savvy retailers can help their customers to enjoy their shopping spree.
Continue reading The Joy of Shopping