retail

By adopting an omni-channel approach, retailers can meet customer expectations for a cohesive and integrated shopping experience, driving engagement, loyalty, and sales.

Omni-Channel Strategy in the Digital Retail Environment: A Review

The article “Omni-Channel Strategy in the Digital Retail Environment” by Dessy Yunita, Mohamad Adam, Zakaria Wahab, Isni Andriana, and Welly Nailis offers valuable insights into the critical importance of omni-channel strategies for modern retailers, emphasizing the need for seamless integration and a customer-centric approach in today’s digital age.

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Predictive Analytics helps Retailers to make sense of Big Data

[simple-author-box] “The most successful retail companies are utilizing data science and predictive analytics (PA) to improve efficiency, improve marketing campaigns, and gain significant customer insight for a competitive advantage” says Christine Kern, contributing for Innovative Retail Technology. But what about the “not so successful” retailers? How can they share in the advantages that Big Data and PA offer? Retailers can – by using predictive analytics.

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Chatbots in Retailing – a Fact or a Fad?

[simple-author-box] Retailers are frequently yelled at by frustrated customers, or, if things go well, they are commended. That’s part of the emotional exchange that comes with a retailer’s job description. However, chatbots may change all of that. A chatbot is a computer program which conducts a conversation via auditory or textual methods. In other words, sales assistants in a number of retail businesses are now robots. To this end, bots can help retailers in many other ways.

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