AI-powered smartphones is the latest attempt by phone manufactures to differentiate themselves from their competitors. They argue that customers will ultimately only buy the smartest phones. But how will the retail industry react to this new gadget?
Continue reading Very Clever AI-Powered Smartphones Empower Customers
I got it when I discovered the virtual world, my avatar. It’s like jumping into an uncomfortable spacesuit and then free-falling from the physical world into the digital world. This is a world full of zeros and ones, to which they answer only yes or no, which should be only right or wrong. How on earth can we ever comprehend this abstract environment? We need to digitize ourselves. Hence may avatar and me…
Continue reading My Avatar and Me – Coping in the Virtual World
Not so long from now. There is an eerie quietness in the retail store. Almost all the customers are wearing identical glasses and head sets, slowly walking through the aisles like humanoid robots. No, it’s not a new episode of Star Trek in the making – this is Augmented Reality (AR) in action. Retailers are now experimenting with AR to get customers back in the stores.
What is Augmented Reality?
Continue reading Augmented Reality in Retail – a Useful Customer Experience
Generation X, which refers to those born from the mid-sixties to late seventies is one of the most highly educated generations in history and is characterized by technological and media savvy, skepticism and pragmatism 1. Above all, these shrewd customers usually make informed purchasing decisions and often search the internet for the best deals. So what makes Generation X different from other generational cohorts?
Continue reading Know Your Clever, Less Distinctive Customers – Generation X