Online Retailing – How Profitable are Impulsive Shoppers?

Management consultant, blog writer, dreamer

Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour.

So let’s have a look at impulsive shoppers. Who they are? What motivate then? And how online retailers should manage them?

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Product Returns may Destroy Small Online Retailers

Management consultant, blog writer, dreamer

Product returns is getting unaffordable for most small online retailers. However, online retailers who don’t accept product returns will hardly sell any products – especially if it is clothing. That is because retailers need to accommodate the risk of their customers for buying their products online.

Continue reading Product Returns may Destroy Small Online Retailers