The Challenge with the Pricing of Products or Services

Pricing of products or services may have a huge impact on your businessā€™s bottom line and its brand value. Indeed, price is the only element of the marketing mix that brings revenue and not costs. Even more, price is the element of the marketing mix that is the easiest and fastest to change 1.

TheĀ marketing mixĀ refers to the set of actions, or tactics, that a company uses to promote its brand or product in theĀ market. The 4Ps make up a typicalĀ marketing mix - Price, Product, Promotion and Place. ... Price: refers to the value that is put for a product. (https://economictimes.indiatimes.com/definition/marketing-mix)

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