Marketing your Website for Machines to Find

Management consultant, blog writer, dreamer

Marketing your website is the final step to do when starting your eCommerce website. Your website will be one of 550,000 websites published on the day and joining a whopping 1.6 Billion other websites already on the net (MILL for Business, June 2018). So, how on earth will your website be found in the vastness of the internet?

Well, it’s marketing after all! Therefore you need a marketing strategy for your website. Intriguingly however is that you need to market your site for machines (web crawlers) to read and also for humans visiting your website.

However, here the marketing of your website for machines will be discussed.

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Affiliate Marketing – Let other people help to market your products

Management consultant, blog writer, dreamer

Affiliate marketing 1 is a commission-based arrangement where referring sites (publishers) receive a commission on sales or leads by merchants (retailers). MThink reports that 90 percent of advertisers indicated in a survey that affiliate programs were important to their marketing strategy. The majority of publishers also revealed that affiliate partnerships drove more than 20 percent of annual revenue. Let take a closer look at Affiliate Marketing (AM).

What is Affiliate Marketing?

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Creating ADs for Pay-Per-Click Campaigns

Management consultant, blog writer, dreamer

To design and create ads for your pay-per-click marketing campaign remain a challenge. Retailers only have a small space to fit in a meaningful message that will appear on the result page.

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Pay-Per-Click Advertising – Getting the Keywords Right

Management consultant, blog writer, dreamer

Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.

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How to be Successful with Pay-Per-Click Advertising

Management consultant, blog writer, dreamer

Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.

 Pay-per-click adverts are not for free

Continue reading How to be Successful with Pay-Per-Click Advertising

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