Marketing your Website for Machines to Find

Marketing your website is the final step to do when starting your eCommerce website. Your website will be one of 550,000 websites published on the day and joining a whopping 1.6 Billion other websites already on the net (MILL for Business, June 2018). So, how on earth will your website be found in the vastness of the internet?

Well, it’s marketing after all! Therefore you need a marketing strategy for your website. Intriguingly however is that you need to market your site for machines (web crawlers) to read and also for humans visiting your website.

However, here the marketing of your website for machines will be discussed.

Continue reading Marketing your Website for Machines to Find

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How to be Successful with Pay-Per-Click Advertising

Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.

 Pay-per-click adverts are not for free

Continue reading How to be Successful with Pay-Per-Click Advertising

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