online shopping

A Customer’s Online Buying Journey in the Retail Channel

Leave a Comment / Business Owners, Digital Marketing /

Here’s the online buying journey of Jack, who does most of his shopping in the retail channel. Indeed, retailers are eager to discover the online buying habits of Jack. That’s for a good reason, because of all the new media, consumers are dramatically shifting both their media usage patterns and how they utilize different media sources to get the information they seek 1. As a result, it influences when, where, and how Jack chooses his brands. In fact, the online buying journey of Jack today is markedly different from his buying journey about a decade ago. About ten or more years ago, Jack had to search the local ‘Yellow Pages’ directory to find retailers who kept the products that he wants.  Jack’s buying journey at that time was a linear process with a beginning and an end with a couple of events, in sequence, in between.

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Personalization of Marketing Communication – not just for your Customer’s sake

64 Comments / Digital Marketing /

[simple-author-box] Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the opportunity to offer their customers products specifically customized for them. This is in direct contrast with mass marketing where the objective is to broadcast product offerings to reach the largest number of people possible.

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Generation Y, Showing the Way for Retailers in the Digital Age

74 Comments / Strategic Marketing /

[simple-author-box] Generation Y or Millenniums, comprises of individuals that were born between 1980 and 1994, and make up about 25% of the world’s population. Gen Y is therefore an important cohort for retailers to target because of its size and purchasing power. Retailers, as with the other generational cohorts (Baby Boomers, Generation X and Generation Z), need to know what the shopping behaviors of the Gen Yers are. But first we need to know who Generation Y is?

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Know Your Clever, Less Distinctive Customers – Generation X

24 Comments / Strategic Marketing /

[simple-author-box] Generation X, which refers to those born from the mid-sixties to late seventies is one of the most highly educated generations in history and is characterized by technological and media savvy, skepticism and pragmatism 1. Above all, these shrewd customers usually make informed purchasing decisions and often search the internet for the best deals. So what makes Generation X different from other generational cohorts?

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Shopping Behavior of The Baby Boomers

11 Comments / Strategic Marketing /

[simple-author-box] If you were born 50 to 70 years ago, you’re a ‘Baby Boomer’. Yes, most of you are still alive and do most of things you did as a youngster, but doing it differently. Retailers should realize that you are different from other generations and therefore behave differently when shopping. If they make your shopping trip a pleasant one, they may find that you (Baby Boomers) can be a profitable customer niche. Similarly can retailers with an online presence achieve more sales and positive word of mouth once they recognize Baby Boomers is a valuable consumer segment.

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The Retail Warehouse – Getting the Right Product to the Right Customer

2 Comments / Retail /

[simple-author-box] The function of the warehouse has changed substantially for Bricks and Clicks retailers. Brick and Mortar retailers traditionally used their warehouses to receive and store their merchandise to later put it on the shelves to be sold. Now, in the age of online retailing, the role of the warehouse has changed from a dusty storage facility to a dynamic customer fulfillment center.

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Retail Customers use of Social Media Sites

5 Comments / Digital Marketing /

[simple-author-box] Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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