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Shipping and fulfillment (S & F) is the one thing an online retailer does that will have a lasting effect on its customer. Doing it right, then your customer will be extremely satisfied. However, if things go wrong with your shipping and fulfillment, well then you’ll be losing customers…
Read More »Creating your eCommerce Website – Shipping and Fulfillment
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Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com.
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Product returns is getting unaffordable for most small online retailers. However, online retailers who don’t accept product returns will hardly sell any products – especially if it is clothing. That is because retailers need to accommodate the risk of their customers for buying their products online.
Read More »Product Returns may Destroy Small Online Retailers
Having your own online business is a dream that many of the readers of this blog may have. There are however important steps to start an online business that needed to be followed.
Starting an online business, although it operates in a different channel, is not that different from starting a Brick and Mortar business. In both cases you need no do certain things in order to get your business up and running.
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Website Analytics is there for retailers to use. You’ve just decided to start an online retail business. Why not? It’s relatively easy and cheap to do. You can start a Drop Shipping business, or join Shopify or trade your own goods online with a Woocommerce site. According to Quora, there are between 12 and 24 million ecommerce websites on the net. However, only about 650,000 ecommerce websites generate annual sales of more than $1,000. That’s a miserable 2.7% generating very modest turnovers.
Read More »Website Analytics Helps You to See How Your Online Business is Performing
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Loyal retail customers have for long now given Bricks and Mortar (BM) retailers an advantage over their competitors. However, the advent of the internet and the subsequent development of the online shopping channel have changed the shopping behaviour of retail customers.
Read More »Demise of Loyal Retail Customers in the Digital Age
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Drop shipping in 2017: Is drop shipping the ‘holy grail’ for struggling Bricks Mortar retailers? Or is it a retail business model that goes against what online customers demand: An easy, consistent and seamless experience.
Read More »Drop Shipping in 2017 – Opportunities and Turbulence for Retailers
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Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the opportunity to offer their customers products specifically customized for them. This is in direct contrast with mass marketing where the objective is to broadcast product offerings to reach the largest number of people possible.
Read More »Personalization of Marketing Communication – not just for your Customer’s sake
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Bricks and Clicks (B&C) retailing is with us for more than two decades. The adding of the online channel to their physical business has allowed retailers to survive and grow even during tough trading conditions. However, a recent report by Andria Cheng in eMarketer suggests that B&C retailers are struggling to the get their omnichannel strategies to work.
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Affiliate marketing 1 is a commission-based arrangement where referring sites (publishers) receive a commission on sales or leads by merchants (retailers). MThink reports that 90 percent of advertisers indicated in a survey that affiliate programs were important to their marketing strategy. The majority of publishers also revealed that affiliate partnerships drove more than 20 percent of annual revenue. Let take a closer look at Affiliate Marketing (AM).
Read More »Affiliate Marketing – Let other people help to market your products