online customers

Buyer Personas help you to Target the Right Customer Segments

by Douw G Steyn
January 31, 2019January 31, 2019

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Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes.

Shuchi Sankhyayan in GoodmenProject concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to better understand who your ideal customers are, what they value, what their pain points are and what it takes to motivate them.”

This blog post will touch on the following points:

What are buyer personas?
How do buyer personas work?
How do you develop buyer personas?
Big data to construct buyer personas.

By channeling the buyer’s voice — clearly, accurately and persuasively — the buyer persona gives marketing the confidence to say, “This is what really matters to our buyers. So here’s the plan.”

Pay-Per-Click Advertising – Getting the Keywords Right

by Douw G Steyn
August 12, 2016June 3, 2018
1 Comment

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Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.

Finding Customers in the Vastness of the Internet

by Douw G Steyn
July 19, 2016June 3, 2018
28 Comments

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No business can exists without customers. However, finding customers in the vastness of the internet can be a challenge for most Bricks and Clicks retailers. Therefore you need to know who your audience is, where they hang out online and what they respond best to, you can begin to market…

But how vast is the internet?

Online Videos are Useful to Convince Shoppers to Buy

by Douw G Steyn
July 13, 2016June 3, 2018
4 Comments

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If a picture is worth a thousand words, what are online videos worth for retailers? Bill Briggs recently reported in the Internet Retailer that shoppers who watch a video are 1.7 times more likely to buy something than those who don’t…

Seeing it in action is believing

Content Marketing Tips for Retailers

by Douw G Steyn
July 4, 2016June 3, 2018
27 Comments

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The quality and relevance of the content of a retailers’ web pages can mean the difference between a sale and a bounce. One of the main reasons that people use the internet is to get information about something.

Content, which is the information part of a website, is one of the ‘trade-offs’ that is used by retailers to attract customers to their sites. If it’s good, the customers may make a purchases and visit the site again.

Retail Customers use of Social Media Sites

by Douw G Steyn
June 17, 2016June 3, 2018
5 Comments

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Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

Bricks and Clicks Retailers – the Best of Both Worlds

by Douw G Steyn
June 13, 2016June 3, 2018
2 Comments

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The way forward for retail is Bricks and Clicks (doing business in a shop and online). In an article earlier this year Justin Taylor head of EMEA retail trying to console Bricks and Mortar (physical stores) retailers said: “despite the impact of e-commerce, physical stores remain a cornerstone of consumer engagement”.

The question that remains to be answered is: Why is online retail growing worldwide and, at the same time, Bricks and Mortar retailers that are not engaging their customers online are closing down?

Retailers Biggest Challenge – Integrating Online with Offline

by Douw G Steyn
June 5, 2016June 3, 2018

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Retailers who are for years in business are using technology that is developed for running a physical shop (Bricks and Mortar) better and making shopping for their customers easier. A study by Forrester Consulting found that although 90% of the UK retailers are now doing business online. Sadly, most of them find it difficult to join their online and offline technology. Moreover, only 26% of the retailers interviewed mentioned that their sales are influenced by the online channel.

How to use LinkedIn as a Marketing Tool

by Douw G Steyn
December 18, 2015June 3, 2018

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LinkedIn is a business-oriented social networking service that is mainly used for professional networking. It has around 400 million acquired users in more than 200 countries and territories.

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can so be created. Users can invite anyone (whether a site user or not) to become a connection.

According to iMedia Connection, LinkedIn Groups can be used as a marketing tool for connecting and communicating throughout the marketing industry. iMedia Connection suggests a number of ways that marketers can use LinkedIn Groups to their advantage.

How to Improve Your Email Marketing Campaign

by Douw G Steyn
September 9, 2015June 3, 2018
10 Comments

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Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing ¹. Indeed, E-mail offers many practical benefits over traditional direct mail.

Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey, D., 2006. Total e-mail marketing, Routledge).