online customers

Buyer Personas help you to Target the Right Customer Segments

Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes. Shuchi Sankhyayan in GoodmenProject  concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to […]

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Retail Customers use of Social Media Sites

[simple-author-box] Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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Bricks and Clicks Retailers – the Best of Both Worlds

[simple-author-box] The way forward for retail is Bricks and Clicks (doing business in a shop and online). In an article earlier this year Justin Taylor head of EMEA retail trying to console Bricks and Mortar (physical stores) retailers said: “despite the impact of e-commerce, physical stores remain a cornerstone of consumer engagement”. The question that

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Retailers Biggest Challenge – Integrating Online with Offline

[simple-author-box] Retailers who are for years in business are using technology that is developed for running a physical shop (Bricks and Mortar) better and making shopping for their customers easier.  A study by Forrester Consulting found that although 90% of the UK retailers are now doing business online. Sadly, most of them find it difficult

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How to use LinkedIn as a Marketing Tool

[simple-author-box] LinkedIn is a business-oriented social networking service that is mainly used for professional networking.  It has around 400 million acquired users in more than 200 countries and territories. The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can

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How to Improve Your Email Marketing Campaign

[simple-author-box] Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail. Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey,

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