Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.
Continue reading Content Marketing – Stories that Add Value to Your Target Audience
Retailers should start crossing the digital threshold to survive and grow their business.
The word ‘normal’ no longer has a place in the vocabulary of retailers around the world. The advent of the internet has caused a revolution in the retail industry with customers doing their shopping online at the expense of their neighborhood retailers.
Continue reading Crossing the digital threshold – adding Clicks to Bricks for sustainable retail outcomes