Is starting an Online Business or a Physical Business a viable option for prospective business owners today? I suggest business owners and business starters should do both, and then do business in an omnichannel environment. For your customer’s sake…Continue reading Starting an Online Business or a Physical Business, or Both?
Fast adapting customers are leaving obstinate retailers in droves. Hence the headlines dominating retail news portals are about thousands of retail stores closing their doors. That’s happening because retail customers are adapting quickly and easily to the digital world of today.
Many retailers, on the other hand, aren’t keeping up with the changing buying habits of their customers. Indeed, they are ignorant at best and stubborn to keep on doing what they did for decades…
Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to buy where and at what price.
Integrating online retail with offline retail remains a big challenge for most retailers. Retailers who are for years in business are using technology that is developed for running a physical shop better and making shopping for their customers easier.