marketing plans

The Reasons Why Start-up Businesses Fail

[simple-author-box] It seems that start-up businesses fail more easily than established businesses. Many good business ideas have been vacated by entrepreneurs because of the fear of failure. Furthermore are venture capitalist and banks hesitant to fund start-up businesses because of their perceived high failure rate. But what are the reasons that  start-up businesses fail?

The Reasons Why Start-up Businesses Fail Read More »

How to use LinkedIn as a Marketing Tool

[simple-author-box] LinkedIn is a business-oriented social networking service that is mainly used for professional networking.  It has around 400 million acquired users in more than 200 countries and territories. The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can

How to use LinkedIn as a Marketing Tool Read More »

How to Improve Your Email Marketing Campaign

[simple-author-box] Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail. Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey,

How to Improve Your Email Marketing Campaign Read More »

Is Search Engine Optimization A Viable Tool for Online Retailers?

Search Engine Optimization (SEO) is used by retailers to get their websites ranked higher with organic searches on websites like Google. Also, retailers change the structure and content of their websites to make it more SEO friendly. Even more, they acquire and exchange links from other websites to improve their position on result pages. How does

Is Search Engine Optimization A Viable Tool for Online Retailers? Read More »

Scroll to Top