[simple-author-box] You, the aspiring entrepreneur, frequently have three sources of getting money to start your business: (1) personal savings, (2) friends and relatives, and (3) other individual investors. Using personal savings to start your business to start your business will now be discussed.
[simple-author-box] It seems that start-up businesses fail more easily than established businesses. Many good business ideas have been vacated by entrepreneurs because of the fear of failure. Furthermore are venture capitalist and banks hesitant to fund start-up businesses because of their perceived high failure rate. But what are the reasons that start-up businesses fail?
[simple-author-box] Retailers spend big money to convey messages about their products and their prices to their customers. However, if the customers understand the marketing messages differently as what the retailer has intended, then big money may be wasted…
Are Your Customers Receiving Your Marketing Messages? Read More »
[simple-author-box] Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…
How Direct Mail can help you to market your Website Read More »
[simple-author-box] LinkedIn is a business-oriented social networking service that is mainly used for professional networking. It has around 400 million acquired users in more than 200 countries and territories. The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can so be created. Users can invite anyone (whether a site user or not) to become a connection. According to iMedia Connection, LinkedIn Groups can be used as a marketing tool for connecting and communicating throughout the marketing industry. iMedia Connection suggests a number of ways that marketers can use LinkedIn Groups to their advantage.
[simple-author-box] Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail. Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey, D., 2006. Total e-mail marketing, Routledge).
Search Engine Optimization (SEO) is used by retailers to get their websites ranked higher with organic searches on websites like Google. Also, retailers change the structure and content of their websites to make it more SEO friendly. Even more, they acquire and exchange links from other websites to improve their position on result pages. How does Search Engine Optimization works?
Is Search Engine Optimization A Viable Tool for Online Retailers? Read More »
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