Personalization of Marketing Communication – not just for your Customer’s sake
[simple-author-box]
Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the opportunity to offer their customers products specifically customized for them. This is in direct contrast with mass marketing where the objective is to broadcast product offerings to reach the largest number of people possible.
Read More »Personalization of Marketing Communication – not just for your Customer’s sake