marketing automation

Elevating Small Enterprises: Mastering the Art of CRM and Marketing Automation Fusion

In the competitive arena of small businesses, where maximizing every opportunity is crucial, and resources are limited, finding the right mix between your marketing endeavors and sales operations can redefine your business trajectory. Imagine operating a quaint local café, aiming to captivate more patrons with your gourmet coffee and artisanal sandwiches. How can you ensure […]

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robot, chatbot, ai

Marketing Automation is enabled by Artificial Intelligence, Big Data and Chatbots

“Marketing automation is growing – sizzling fast, announced Michael Jans recently in his blog AgencyRevolution.com. In fact, there are eleven times more B-B companies using marketing automation than were in 2011 (VBInsight). Most visible marketing automation for retail customers are chatbots. Advancements in artificial intelligence (AI), coupled with the proliferation of messaging apps, are fueling

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Implementing Social Customer Relationship Management in Retail

[simple-author-box] One of the most important goals for retailers is to maintain long-term and profitable relationships with their customers. The construct Customer Relationship Management (CRM) started when retailers moved the orientation of their business from their companies to their customers. However, the advent of the internet, Web 2.0, and online social networks have disrupted the

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