market competition

competitive pricing strategy

Pricing Strategies for Small Businesses – Competitive Pricing

The competitive pricing strategy is by definition a strategy that considers what happens outside the perimeters of a business. It is more sophisticated than the Cost-Plus Pricing Strategy that was discussed in an earlier post. Indeed, competitive pricing decisions involve significant market risks and managerial attention 1. So, if your business does not have the […]

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Achieve a Sustainable Competitive Advantage by Adopting Service Marketing Strategies

Are you adopting service marketing strategies? If not, now is the time… Consumer markets are more turbulent and unpredictable than a couple decades ago. Indeed, as Matthew Meacham and others reflected recently: “Twenty years ago, competition in the consumer products industry looked like professional tennis. You faced opponents with business models that were similar to

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Targeting a Niche Market is a Way for Small Online Retailers to Sidestep Big Competition

[simple-author-box] The market dominance of the online retail giant Amazon.com and multi-channel retailer Walmart is a huge barrier for anyone who wants to start selling products online.  As a result, the big retailers can be found anywhere online. They offer a large variety of products at ridiculous low prices. Moreover, they promise to deliver products

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Amazon.com and Walmart – Set to Face Off in the Omni-Retail Channel Space

[simple-author-box] Amazon.com and Walmart are busy reacting to challenges in their retail channels. The outcomes of their strategies are setting up these retail titans for a massive collusion in the Omni-channel retail space. “Amazon and Walmart have become the disruptive titans of today’s business world” says Jim Tompkins, CEO of Tompkins International. The rest of

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