How do Customers Respond to Self-Service Technology in Retail Shops?

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Retailers use Self-Service Technology (SST) to make shopping for their customers more convenient. Some retailers even offer a smartphone app that lets customers scan items as they shop. “They pay on their phone, skipping the physical checkout counter entirely” writes Lauren Zumbach, recently in Phys.Org. Is self-checkout a time-saver for customers, or is it just another gadget that can go wrong, or is not understood nor trusted by customers?

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Shopping Behavior of Women

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Women are the world’s most powerful consumers, and their impact on the economy is growing every year. In fact, women call the shots in the vast majority of consumer spending decisions. In the USA, women buy or influence 80% of consumer purchases.1 That’s why the shopping behavior of women are important to understand.

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