Sensory marketing is a form of marketing that appeals to consumers through all five senses. Indeed, we use our five senses: touching, smelling, hearing, tasting and seeing to send information to our brains to help us perceive and understand the world around us better.
So why should you consider using sensory marketing? Simply because sensory marketing can give brands a competitive advantage. In fact, sensory triggers can stimulate positive brand associations and activate subconscious purchase drivers (WARC Best Practice).