Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos

Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become “essential” when it comes creating a following for your brand.

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Retail Customers use of Social Media Sites

Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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The Role That Social Media Plays In Driving Online Retail Sales

Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).

The link between social media and retail sales

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Use the Humanity of Facebook to Boost your Retail Sales

Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.

The ‘humanity’ of Facebook

It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.

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