Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour.
So let’s have a look at impulsive shoppers. Who they are? What motivate then? And how online retailers should manage them?
Continue reading Online Retailing – How Profitable are Impulsive Shoppers?
There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state.
Our emotional state is important because it affects our decisions before and while we’re shopping 2. And all retailers need to know it…
Continue reading Hi, I’m your Emotional Customer. Can you please help me?