email marketing Archives

Email Marketing is Dead – Long Lives Email Marketing

by Douw G Steyn
June 29, 2018
40 Comments

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The email celebrated its 46^th birthday last year. Sadly, it was for some a non-event since they announced death of email marketing for quite a while now. But really? Is email marketing dead? Let’s have a look at the state of email marketing…

But first here’s a reminder what email marketing is.

What is email marketing?

An email is a message that may contain text, files, images, or other attachments sent through a network to a specified individual or group of individuals. As a result, email marketing is to directly market a commercial message to people using email ¹.

How to Improve Your Email Marketing Campaign

by Douw G Steyn
September 9, 2015June 3, 2018
10 Comments

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Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing ¹. Indeed, E-mail offers many practical benefits over traditional direct mail.

Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey, D., 2006. Total e-mail marketing, Routledge).