email marketing

Email Marketing is Dead – Long Lives Email Marketing

40 Comments / Digital Marketing /

[simple-author-box] The email celebrated its 46th birthday last year. Sadly, it was for some a non-event since they announced death of email marketing for quite a while now. But really? Is email marketing dead? Let’s have a look at the state of email marketing… But first here’s a reminder what email marketing is. What is […]

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How to Improve Your Email Marketing Campaign

10 Comments / Digital Marketing /

[simple-author-box] Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail. Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey,

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