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How to use LinkedIn as a Marketing Tool

[simple-author-box] LinkedIn is a business-oriented social networking service that is mainly used for professional networking.  It has around 400 million acquired users in more than 200 countries and territories. The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can

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Adding Bricks to Clicks – How to Choose a Site for your Physical Store

[simple-author-box] Over the past couple years traditional online retail companies have opened more physical stores than ever. Therefore, choosing the right site for your physical store is critical decision for an online retailer that wants to add bricks to clicks. Open a physical store for your online business

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How to Improve Your Email Marketing Campaign

[simple-author-box] Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail. Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey,

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Some Reasons Why Retailers Battle To Move Online In Africa

[simple-author-box] Despite being the continent with the highest growth potential and a growing middle class population, retailers  find it difficult to move online in Africa. South African online sales recently surpassed the 1% mark of total retail sales. However, Africa and other African countries require exponential growth to catch up (Export & Import South Africa).

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