More Mobile Sales For Online Retailers

Management consultant, blog writer, dreamer

Growing your mobile sales in the retail channel starts by delivering the same type of experiences consumers are encountering while shopping online using a computer.

Mobile has since 2014 exceed personal computers for internet usage…

The growth of mobile devices

Continue reading More Mobile Sales For Online Retailers

Please follow and like us:

How Direct Mail can help you to market your Website

Management consultant, blog writer, dreamer

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

Continue reading How Direct Mail can help you to market your Website

Please follow and like us:

How to use LinkedIn as a Marketing Tool

Management consultant, blog writer, dreamer

LinkedIn is a business-oriented social networking service that is mainly used for professional networking.  It has around 400 million acquired users in more than 200 countries and territories.

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can so be created. Users can invite anyone (whether a site user or not) to become a connection.

According to iMedia Connection, LinkedIn Groups can be used as a marketing tool for connecting and communicating throughout the marketing industry. iMedia Connection suggests a number of ways that marketers can use LinkedIn Groups to their advantage.

Continue reading How to use LinkedIn as a Marketing Tool

Please follow and like us:

Adding Bricks to Clicks – How to Choose a Site for your Physical Store

Management consultant, blog writer, dreamer

Over the past couple years traditional online retail companies have opened more physical stores than ever. Therefore, choosing the right site for your physical store is critical decision for an online retailer that wants to add bricks to clicks.

Open a physical store for your online business

Continue reading Adding Bricks to Clicks – How to Choose a Site for your Physical Store

Please follow and like us:

How to Improve Your Email Marketing Campaign

Management consultant, blog writer, dreamer

Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail.

Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey, D., 2006. Total e-mail marketing, Routledge).

Continue reading How to Improve Your Email Marketing Campaign

Please follow and like us:

Why Retailers Need to Blog

Management consultant, blog writer, dreamer

A blog page is a cost effective platform that retailers can use to interact with their customers. As a result, customers are increasingly making their final decision to buy a product by reading reviews. Also, they interact with other on the blog-page to help them with their purchase decision.

Why should a retailer have a blog?

Continue reading Why Retailers Need to Blog

Please follow and like us:

The Role That Social Media Plays In Driving Online Retail Sales

Management consultant, blog writer, dreamer

Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).

The link between social media and retail sales

Continue reading The Role That Social Media Plays In Driving Online Retail Sales

Please follow and like us:

Use the Humanity of Facebook to Boost your Retail Sales

Management consultant, blog writer, dreamer

Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.

The ‘humanity’ of Facebook

It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.

Continue reading Use the Humanity of Facebook to Boost your Retail Sales

Please follow and like us:

A Drone on My Roof – Another Delivery from my Favorite Online Retailer

Management consultant, blog writer, dreamer

Are you frustrated with high delivery costs, dangerous roads and Post Office strikes? No problem, the future use of a ‘commercial’ delivery drone may provide an exciting alternative…

Are drones for delivery science fiction for now?

Continue reading A Drone on My Roof – Another Delivery from my Favorite Online Retailer

Please follow and like us:

Some Reasons Why Retailers Battle To Move Online In Africa

Management consultant, blog writer, dreamer

Despite being the continent with the highest growth potential and a growing middle class population, retailers  find it difficult to move online in Africa. South African online sales recently surpassed the 1% mark of total retail sales. However, Africa and other African countries require exponential growth to catch up (Export & Import South Africa).

Continue reading Some Reasons Why Retailers Battle To Move Online In Africa

Please follow and like us: