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Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 1.
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The landing page is the place where a customer ends up when clicking on a retailer’s pay-per-click ad. It is here where the customer will decide to engage further or to leave the site.
The landing page is so important that Google’s AdWords ranks each advertisers’ landing page. The ranking affects your Ad Rank and therefore your cost-per-click and position in the ad auction.
Continue reading Pay-Per-Click Advertising – The Landing Page
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To design and create ads for your pay-per-click marketing campaign remain a challenge. Retailers only have a small space to fit in a meaningful message that will appear on the result page.
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Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.
Continue reading Pay-Per-Click Advertising – Getting the Keywords Right
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Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.
Continue reading How to be Successful with Pay-Per-Click Advertising
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No business can exists without customers. However, finding customers in the vastness of the internet can be a challenge for most Bricks and Clicks retailers. Therefore you need to know who your audience is, where they hang out online and what they respond best to, you can begin to market…
But how vast is the internet?
Continue reading Finding Customers in the Vastness of the Internet
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The quality and relevance of the content of a retailers’ web pages can mean the difference between a sale and a bounce. One of the main reasons that people use the internet is to get information about something.
Content, which is the information part of a website, is one of the ‘trade-offs’ that is used by retailers to attract customers to their sites. If it’s good, the customers may make a purchases and visit the site again.
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Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.
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Drafting a business plan it is important to do a market analysis. You should determine against who your business is going to compete, what the size of the market is, whether the market is profitable and who your customers will be.
Continue reading Include a market analysis in your business plan
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Growing your mobile sales in the retail channel starts by delivering the same type of experiences consumers are encountering while shopping online using a computer.
Mobile has since 2014 exceed personal computers for internet usage…
