digital marketing strategy Archives

Written Content to use for Digital Marketing Campaigns

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Written content is for decades now part of our virtual world. In fact, I can’t recall a day that I haven’t visited the web to read something – news, an eBook, product info or a blog. Indeed, buyers that are seeking product info online usually ends up reading content on a company’s website or social media page.

So, if you’re a business owner with some online presence, you would enjoy buyers end up at your site and reading your content. Even better if they make a purchase thereafter…

Sadly, the written word has not benefitted much with the advances in digital communication technology. As a result, the winners here are mostly visual, voice and interactive content formats.

However, despite the exponential growth and use of alternative content, such as online videos, voice and interactive content, the use of written content is still relevant today. Notwithstanding, the success of the others, written content that is well planned and presented may render good results.

Indeed, you should make written content part of your digital marketing campaign.

Video Marketing to Tell Your Brand’s Story

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Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 ¹.

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Pay-Per-Click Advertising – The Landing Page

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The landing page is the place where a customer ends up when clicking on a retailer’s pay-per-click ad. It is here where the customer will decide to engage further or to leave the site.

The landing page is so important that Google’s AdWords ranks each advertisers’ landing page. The ranking affects your Ad Rank and therefore your cost-per-click and position in the ad auction.

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Creating ADs for Pay-Per-Click Campaigns

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To design and create ads for your pay-per-click marketing campaign remain a challenge. Retailers only have a small space to fit in a meaningful message that will appear on the result page.

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Pay-Per-Click Advertising – Getting the Keywords Right

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Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.

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How to be Successful with Pay-Per-Click Advertising

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Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.

Pay-per-click adverts are not for free

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Finding Customers in the Vastness of the Internet

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No business can exists without customers. However, finding customers in the vastness of the internet can be a challenge for most Bricks and Clicks retailers. Therefore you need to know who your audience is, where they hang out online and what they respond best to, you can begin to market…

But how vast is the internet?

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Content Marketing Tips for Retailers

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The quality and relevance of the content of a retailers’ web pages can mean the difference between a sale and a bounce. One of the main reasons that people use the internet is to get information about something.

Content, which is the information part of a website, is one of the ‘trade-offs’ that is used by retailers to attract customers to their sites. If it’s good, the customers may make a purchases and visit the site again.

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Retail Customers use of Social Media Sites

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Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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Include a market analysis in your business plan

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Drafting a business plan it is important to do a market analysis. You should determine against who your business is going to compete, what the size of the market is, whether the market is profitable and who your customers will be.

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