Online customer experience matters. Indeed, survival in today’s competitive e-commerce environment where the competitor is only one click away means that firms have to find ways to provide customers with a unique experience much more than low prices 1.
Undoubtedly the competition for customers is fierce in the online retail channel. Yet many of you may think it’s a strange thing to say since there’re about 1.8 billion people worldwide purchasing goods online (Statista, 2018). But there are also many online retailers.
Back in 2014 there were already more than 24 million active online stores (Internet Retailer). Sadly, only a small percentage of them does noteworthy business. So why are the majority of online retailers not doing business? One of the main reasons why these shops fail is because their customers are having bad online experiences when visiting their websites…
Nevertheless, online shopping is so popular because it offers more convenience. Furthermore, the store location is irrelevant and consumers can shop from any location, 24 h a day, seven days a week. But, just like the physical brick-and-mortar retailers, customers visiting the store want to have, apart from the shopping, a pleasant or useful experience. Indeed, online visitors may become loyal customers if they fancy the experience they get on your website.
Continue reading What will Enhance Online Customer Experience?
Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.
Continue reading Content Marketing – Stories that Add Value to Your Target Audience
Loyal retail customers have for long now given Bricks and Mortar (BM) retailers an advantage over their competitors. However, the advent of the internet and the subsequent development of the online shopping channel have changed the shopping behaviour of retail customers.
Continue reading Demise of Loyal Retail Customers in the Digital Age
Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…
Continue reading How Direct Mail can help you to market your Website
Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.
What is a paying customer?
Continue reading Paying Customers are Needed for Business Growth and Survival
New research has shown that increasing Website Traffic is the biggest challenge for Bricks and Clicks retailers.
Why is Website Traffic important?
Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers.
Continue reading The Big Challenge: How to Increase your Website Traffic
Many companies still believe that their customers exchange money for products that they offer. You rather should offer value to your customers…
Continue reading Offering Value to Your Customers
There’s no doubt about it, retailers need to be outstanding in order to please customers.
Overall, retailers succeed to please customers
The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years. They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.
Continue reading It Pays For Retailers To Please Customers