Customer centricity means that retailers should align products and services with the needs of their most valuable customers 1. Said Peter Drucker more than 50 years ago: “it is the customer who determines what a business is, what it produces, and whether it will prosper.”
Continue reading Customer Centricity – Now is the Opportunity to know your Customers Better
Shoppers expect a seamless shopping experience — no matter where they are, what device they are using, or how they choose to shop. Order Fulfillment in Omni-Channel Retail – taking the right product, putting it in the right box, shipping it, and gaining the customer’s approval – is a demanding task.
Continue reading Order Fulfillment in Omni-Channel Retail – the “Last Mile Delivery” most Retailers Fail to Complete
Do Big Data for small retailers offer an opportunity to compete with the big retailers or is it too much trouble? One of the fall outs of the digitization of business is the massive amount of data that are everywhere.
Continue reading Big Data for Small Retailers – Is it Doable?
Shopping experience matters. Deloitte reports that while shoppers are still visiting Bricks and Mortar shops to complete transactions, more sales are driven by digital devices.
The findings reveal that while over 90% of purchases are still made in-store, around 40% of visits to a shop are influenced by digital channels.
Continue reading Bricks and Clicks Retail – Shopping Experience makes the Difference