customer decisions

Hi, I’m your Emotional Customer. Can you please help me?

[simple-author-box] There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state. Our emotional state is important because it affects our decisions before and while we’re shopping 2. And all retailers need to know it…

Hi, I’m your Emotional Customer. Can you please help me? Read More »

Scroll to Top