content marketing

Written Content to use for Digital Marketing Campaigns

by Douw G Steyn
December 13, 2020December 20, 2020

Listen to the audio of “Written Content to use for Digital Marketing Campaigns”

Written content is for decades now part of our virtual world. In fact, I can’t recall a day that I haven’t visited the web to read something – news, an eBook, product info or a blog. Indeed, buyers that are seeking product info online usually ends up reading content on a company’s website or social media page.

So, if you’re a business owner with some online presence, you would enjoy buyers end up at your site and reading your content. Even better if they make a purchase thereafter…

Sadly, the written word has not benefitted much with the advances in digital communication technology. As a result, the winners here are mostly visual, voice and interactive content formats.

However, despite the exponential growth and use of alternative content, such as online videos, voice and interactive content, the use of written content is still relevant today. Notwithstanding, the success of the others, written content that is well planned and presented may render good results.

Indeed, you should make written content part of your digital marketing campaign.

How to Write your First Business Blog Post

by Douw G Steyn
October 20, 2020October 24, 2020

If you prefer to watch the video…

So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…

You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.

Here are the steps you should follow to write your first business blog post:

The Secrets of Writing Good Web Content

by Douw G Steyn
January 31, 2020January 31, 2020
2 Comments

To taste success with your website or Facebook page, you need to write good web content. In fact, writing good web content requires special writing… Read More »The Secrets of Writing Good Web Content

How to Advertise your Business during the First Few Months after Starting

by Douw G Steyn
December 1, 2019

“How to advertise your business during the first few months after starting?” is a question that many new business owners and entrepreneurs are seeking an answer for.

Of course they ask the question with good reason. In fact, without advertising your business, your prospective customers won’t know anything about your business. And, no business can start or grow without customers.

It’s usually a messy process, starting your own business…

How to advertise your business during the first few months after starting too

Video Marketing to Tell Your Brand’s Story

by Douw G Steyn
July 9, 2018
8 Comments

[simple-author-box]

Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 ¹.

Content Marketing – Stories that Add Value to Your Target Audience

by Douw G Steyn
September 27, 2017June 3, 2018
23 Comments

[simple-author-box]

Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.

Why Retailers Need to Blog

by Douw G Steyn
July 18, 2015June 3, 2018
5 Comments

[simple-author-box]

A blog page is a cost effective platform that retailers can use to interact with their customers. As a result, customers are increasingly making their final decision to buy a product by reading reviews. Also, they interact with other on the blog-page to help them with their purchase decision.

Why should a retailer have a blog?

Successful Web Writing is a Balancing Act

by Douw G Steyn
August 17, 2013June 3, 2018

[simple-author-box]

Web writing makes the difference. It is one thing to be on the first result page of Google, but quite a different thing to get web users to stay and return to the site once they’ve opened your website…

Web presence

Website owners strive to get their websites displayed on top of the first result page of an Internet search engine such as Google. Once Internet users have opened the link to your website, they become prospect customers.