content marketing

Written Content to use for Digital Marketing Campaigns

by Douw G Steyn
December 13, 2020May 15, 2023

Listen to the audio of “Written Content to use for Digital Marketing Campaigns”

Written content is for decades now part of our virtual world. In fact, I can’t recall a day that I haven’t visited the web to read something – news, an eBook, product info or a blog. Indeed, buyers that are seeking product info online usually ends up reading content on a company’s website or social media page.

So, if you’re a business owner with some online presence, you would enjoy buyers end up at your site and reading your content. Even better if they make a purchase thereafter…

Sadly, the written word has not benefitted much with the advances in digital communication technology. As a result, the winners here are mostly visual, voice and interactive content formats.

However, despite the exponential growth and use of alternative content, such as online videos, voice and interactive content, the use of written content is still relevant today. Notwithstanding, the success of the others, written content that is well planned and presented may render good results.

Indeed, you should make written content part of your digital marketing campaign.

How to Write your First Business Blog Post

by Douw G Steyn
October 20, 2020May 15, 2023

If you prefer to watch the video…

So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…

You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.

Here are the steps you should follow to write your first business blog post:

Video Marketing to Tell Your Brand’s Story

by Douw G Steyn
July 9, 2018
8 Comments

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Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 ¹.