Shopping Behavior of The Baby Boomers

Management consultant, blog writer, dreamer

If you were born 50 to 70 years ago, you’re a ‘Baby Boomer’. Yes, most of you are still alive and do most of things you did as a youngster, but doing it differently. Retailers should realize that you are different from other generations and therefore behave differently when shopping. If they make your shopping trip a pleasant one, they may find that you (Baby Boomers) can be a profitable customer niche. Similarly can retailers with an online presence achieve more sales and positive word of mouth once they recognize Baby Boomers is a valuable consumer segment.

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Demographic Segmentation – Dividing the Market by Generations

Management consultant, blog writer, dreamer

Customers of different ages (or generations) behave differently when they go shopping in a store or online. This aspect of human behavior and demographic segmentation are sometimes forgotten by retailers. The market for retailers is in turmoil because of changes in consumer behavior, intense competition and digital disruptions. Subsequently most retailers have to reduce the price of their products to maintain their sale volumes.

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How do Customers Respond to Self-Service Technology in Retail Shops?

Management consultant, blog writer, dreamer

Retailers use Self-Service Technology (SST) to make shopping for their customers more convenient. Some retailers even offer a smartphone app that lets customers scan items as they shop. “They pay on their phone, skipping the physical checkout counter entirely” writes Lauren Zumbach, recently in Phys.Org. Is self-checkout a time-saver for customers, or is it just another gadget that can go wrong, or is not understood nor trusted by customers?

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The Joy of Shopping

Management consultant, blog writer, dreamer

Most people want to experience the joy of shopping. People no longer consume purely for practical purposes. They purchase products and services in the hope of expressing who they are, and in hope of becoming happy. Savvy retailers can help their customers to enjoy their shopping spree.

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Try Offline and Buy Online: Brick and Mortar Shops Serve as Shop Fronts for their Online Competitors

Management consultant, blog writer, dreamer

It seems that online retailers don’t need physical shop fronts because their customers are using existing Bricks and Mortar shops to test products and then buy them online…

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