chatbots Archives - eBizplan.net

Marketing Automation is enabled by Artificial Intelligence, Big Data and Chatbots

by Douw G Steyn
August 24, 2017January 22, 2023
49 Comments

“Marketing automation is growing – sizzling fast, announced Michael Jans recently in his blog AgencyRevolution.com. In fact, there are eleven times more B-B companies using marketing automation than were in 2011 (VBInsight). Most visible marketing automation for retail customers are chatbots.

Advancements in artificial intelligence (AI), coupled with the proliferation of messaging apps, are fueling the development of chatbots. Artificially intelligent chatbots or conversational agents can be used to automate the interaction between a company and customer.

Chatbots in Retailing – a Fact or a Fad?

by Douw G Steyn
March 10, 2017June 3, 2018
18 Comments

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Retailers are frequently yelled at by frustrated customers, or, if things go well, they are commended. That’s part of the emotional exchange that comes with a retailer’s job description. However, chatbots may change all of that.

A chatbot is a computer program which conducts a conversation via auditory or textual methods. In other words, sales assistants in a number of retail businesses are now robots. To this end, bots can help retailers in many other ways.