buying behavior

Your Changing Customers

The only predictable thing about your business is changing customers. That’s frightening! Because there are so many unpredictable things in today’s business world. In fact, changing customers can cause havoc with your trusted and tested business models. Indeed, they can destroy them quickly and disruptively. Or changing customers can destroy them over time… After all, […]

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Online Retailing – How Profitable are Impulsive Shoppers?

[simple-author-box] Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour. So let’s have a look at impulsive shoppers. Who they

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Webrooming and Showrooming – Buying Behaviors of Retail Customers in Virtual and Physical Environments

[simple-author-box] Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to

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