bricks and mortar

Embracing Change in the Face of Adversity – Uncle Sam’s Journey

Photo by Canva Sometimes, embracing change is needed even at places you’d think it wouldn’t be needed. Here’s a real-life story to introduce the challenge moving from bricks – to bricks and clicks for small retailers. The story then… Embracing change in the face of adversity is tuff – here’s Uncle Sam’s story In the […]

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dual channel retailing

Why Small and Medium-Sized (SME) Stores Need to Adopt Dual Channel Retailing

Some small and medium-sized (SME) stores may be hesitant to join the digital age because of the rapid pace at which technology is developing and online purchasing is becoming the standard. After all, it takes a lot of work and resources to maintain a brick-and-mortar store. However, the purpose of this blog is to encourage

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Webrooming and Showrooming – Buying Behaviors of Retail Customers in Virtual and Physical Environments

[simple-author-box] Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to

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Order Fulfillment in Omni-Channel Retail – the “Last Mile Delivery” most Retailers Fail to Complete

[simple-author-box] Shoppers expect a seamless shopping experience — no matter where they are, what device they are using, or how they choose to shop. Order Fulfillment in Omni-Channel Retail – taking the right product, putting it in the right box, shipping it, and gaining the customer’s approval – is a demanding task.

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How do Customers Respond to Self-Service Technology in Retail Shops?

[simple-author-box] Retailers use Self-Service Technology (SST) to make shopping for their customers more convenient. Some retailers even offer a smartphone app that lets customers scan items as they shop. “They pay on their phone, skipping the physical checkout counter entirely” writes Lauren Zumbach, recently in Phys.Org. Is self-checkout a time-saver for customers, or is it

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Pop-Up Shops as a Marketing Tool for Retailers

[simple-author-box] Pop-Up Shops are short-term, temporary retail events that are “here today, gone tomorrow”. It is the temporary use of physical space to create a long term, lasting impression with potential customers. “The pop-up retail phenomenon, once known as flash retailing, has grown in recent years” say experts at Gordon James Realty, a local property

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