artificial intelligence

Revolutionizing Entrepreneurship with AI: Navigating the New Age of the 5 Ps

In today’s rapidly evolving business landscape, the fusion of artificial intelligence (AI) with entrepreneurial endeavors is igniting a paradigm shift. As entrepreneurs navigate this dynamic terrain, the traditional “5 Ps” of marketing – product, price, place, promotion, and people – are undergoing a profound transformation. AI is not merely a tool but a catalyst, revolutionizing […]

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How the Fourth Industrial Revolution Shapes the Retail Industry

[simple-author-box] It seems to almost happen overnight, the Fourth Industrial Revolution. “Something’s coming. It’s picking up speed and will overtake most of us in the coming years. Industries will be disrupted, lifestyles will be altered, economics will be shattered as this revolution takes hold”, according to a press release by the Digital Journal.

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robot, chatbot, ai

Marketing Automation is enabled by Artificial Intelligence, Big Data and Chatbots

“Marketing automation is growing – sizzling fast, announced Michael Jans recently in his blog AgencyRevolution.com. In fact, there are eleven times more B-B companies using marketing automation than were in 2011 (VBInsight). Most visible marketing automation for retail customers are chatbots. Advancements in artificial intelligence (AI), coupled with the proliferation of messaging apps, are fueling

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Chatbots in Retailing – a Fact or a Fad?

[simple-author-box] Retailers are frequently yelled at by frustrated customers, or, if things go well, they are commended. That’s part of the emotional exchange that comes with a retailer’s job description. However, chatbots may change all of that. A chatbot is a computer program which conducts a conversation via auditory or textual methods. In other words,

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Artificial Intelligence – Digital Outcomes or Digital Disruptions for Retailers?

[simple-author-box] Artificial intelligence (AI) is intelligence exhibited by machines. AI, still science fiction for most of us, is now becoming a daunting reality in the retail sector. Although we have learned machines (e.g. robots) for some time now, connecting them with the internet may accelerate digital disruption. Digital disruption occurs because unmet needs in the

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