Strategic Marketing

You’re now at the Strategic Marketing page of eBizplan.net

While you’re here, please have a peek what eBizplan has to offer about this topic.

About Strategic Marketing

The right product communicated to the right customers, at the right price and delivered at the right place – that, in short is Strategic Marketing

Indeed, companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit. Therefore, strategic marketing can also help a business become more innovative and better penetrate a market.

Hence the Strategic Marketing category page (this page) contains blog posts that support the marketing concept. In fact, the philosophy of the marketing concept is that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

There’re lots of topics and issues that are discussed under this category of eBizplan.net.

Some of the issues and topics you can find here:

And many, many more…

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Other categories you may want to investigate…

  1. Business Planning
  2. Digital Outcomes
  3. Digital Marketing
  4. Retail

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internet marketing 2024

Navigating Digital Marketing in 2024 – Essential Insights for SMEs

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Customer Centricity to Save your Failing Business

Businesses that practice customer centricity consistently outpace those that are not. Also, this happens during good and bad times1. I will focus on how you can get your business more towards customer centricity during these troubled times. There are many businesses and brands that are captured by their glory days of yesterday. Afterall, they enjoyed

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Your Changing Customers

The only predictable thing about your business is changing customers. That’s frightening! Because there are so many unpredictable things in today’s business world. In fact, changing customers can cause havoc with your trusted and tested business models. Indeed, they can destroy them quickly and disruptively. Or changing customers can destroy them over time… After all,

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Are Price Promotions a Blessing in Disguise or a Waiting Disaster for Business Owners?

Price promotions are for many business owners a blessing in disguise. On the other hand, it may turn out to be a disaster for your business after a while. After all, the value of using price promotions is that it may render a quick remedy when you cashflows and revenues are lagging behind. However, if

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competitive pricing strategy

Pricing Strategies for Small Businesses – Competitive Pricing

The competitive pricing strategy is by definition a strategy that considers what happens outside the perimeters of a business. It is more sophisticated than the Cost-Plus Pricing Strategy that was discussed in an earlier post. Indeed, competitive pricing decisions involve significant market risks and managerial attention 1. So, if your business does not have the

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Pricing Strategies for Small Businesses – Cost plus Pricing

Cost plus Pricing (CPP) is probably the most suited pricing strategy for most small business startups. It’s also the most widely strategy used by businesses all around. This is so, because CPP is the simplest method of determining price, and it embodies the basic idea behind doing business. That is, “you make something, sell it

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