Please take a look at my portfolio of posts. My interest is with everything that had to do with business… However, you may convince me to step out out my comfort zone. My fee is R1.50 (US$ 0.12) per word, with the first 200 words free. A minimum of 500 words please. I’m using WordPress and is qualified in business management and marketing.
- Business Planning
- Digital Marketing
- Strategic Marketing
Is the Sales Funnel Relevant in Predicting Buying Behavior of Digitized Customers?
For ages now, marketers relied on the sales funnel to get insight into their potential customer’s thought process, challenges, and decisions. Indeed, the sales funnel is academically grounded in the marketing funnel, AIDA model (Attention + Interest + Desire + Action model), and the hierarchy of effects model 1. It’s no wonder that one of … Continue reading Is the Sales Funnel Relevant in Predicting Buying Behavior of Digitized Customers?
Are Angel Investors Divine Interventions or are they Devils in Disguise?
You’re battling in vain for months now to get someone or somebody to buy into your groundbreaking business idea. Indeed, you’ve spent lot of time and money to get funds from your bank, other banks and small business development institutions. Sadly, there’s not a glimpse of hope, not even an invite for an interview. Giving … Continue reading Are Angel Investors Divine Interventions or are they Devils in Disguise?
How to get a Venture Capitalist to Fall in Love with your Business Idea
Many successful businesses got funded by a venture capitalist (VC) when starting-up. After all, it seems that VCs have lots of money to invest. In fact, in 2018, the value of VC investments in the United States amounted to approximately 99.5 billion U.S. dollars (Statista). So, if can’t get enough money to get your business … Continue reading How to get a Venture Capitalist to Fall in Love with your Business Idea
How easy is it for SMEs to get Business Loans from Commercial Banks?
Commercial banks hate giving business loans to small businesses. Indeed, it’s almost impossible for a start-ups and micro businesses to get funded by commercial banks. That’s because banks avoid giving money to what they perceive as ‘risky’ business… How so? Dr. Paul Smith, Lead Researcher of the “Inaugural South African SMME Access to Finance Report … Continue reading How easy is it for SMEs to get Business Loans from Commercial Banks?
Being Self-Employed – One of the Consequences of the Digital Disruption
We should ready ourselves to be self-employed. Most alarmingly, the digitization of the businesses has obsoleted millions of jobs. In fact, this is happening right now in the financial sector of South Africa. As a result, a couple weeks ago, one of the four universal banks in South Africa announced that it will close 91 … Continue reading Being Self-Employed – One of the Consequences of the Digital Disruption
The Future of Marketing – taking care of the Needs, Wants and Desires of 150 Year Olds
So, you think that the future of marketing is nothing but digital? Also, that artificial intelligence, big data, augmented reality and social media marketing are the big trends? Maybe for now they are, but the future of marketing is about a century and a half away. At that time, marketing will also be about satisfying … Continue reading The Future of Marketing – taking care of the Needs, Wants and Desires of 150 Year Olds
Get Your Online Content Going Viral
When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side. … Continue reading Get Your Online Content Going Viral
Innovation in Companies is an Unavoidable Reality
Innovation in companies, almost like income tax and death, is unavoidable. Indeed, companies that neglected or failed to innovate are sadly no longer with us. Or, for those not innovating, well, it’s just a matter of time… In fact, innovation is part of our DNA. After all, we were, since we’ve started using shelters and … Continue reading Innovation in Companies is an Unavoidable Reality
Grow your Business with Referral Marketing
One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1. For this reason, referral marketing, which makes use of WOM, is getting to the forefront again. Numerous studies have proven that referrals are the most trusted form of advertisement. To add to … Continue reading Grow your Business with Referral Marketing
How to Buy an Existing Business
Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individuals, families or partnerships are inclined to sell an existing business. Unfortunately, the majority of businesses are for sale because they’re not performing… Therefore taking over an … Continue reading How to Buy an Existing Business
Buyer Personas help you to Target the Right Customer Segments
Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes. Shuchi Sankhyayan in GoodmenProject concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to … Continue reading Buyer Personas help you to Target the Right Customer Segments
WordPress.org is my Best Business Partner
“Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org” In my business I can operate without many things, but not without my WordPress.org. WordPress.org has introduced me to the wonders of the online world. It gives me freedom to easily develop my website for my customers to value and enjoy. … Continue reading WordPress.org is my Best Business Partner