Web Writing

Online customer experience matters. Indeed, survival in today’s competitive e-commerce environment where the competitor is only one click away means that firms have to find ways to provide customers with a unique experience much more than low prices 1. Undoubtedly the competition for customers is fierce in the online retail channel. Yet many of you … Continue reading What will Enhance Online Customer Experience?

Here’s the online buying journey of Jack, who does most of his shopping in the retail channel. Indeed, retailers are eager to discover the online buying habits of Jack. That’s for a good reason, because of all the new media, consumers are dramatically shifting both their media usage patterns and how they utilize different media … Continue reading A Customer’s Online Buying Journey in the Retail Channel

For ages now, marketers relied on the sales funnel to get insight into their potential customer’s thought process, challenges, and decisions. Indeed, the sales funnel is academically grounded in the marketing funnel, AIDA model (Attention + Interest + Desire + Action model), and the hierarchy of effects model 1. It’s no wonder that one of … Continue reading Is the Sales Funnel Relevant in Predicting Buying Behavior of Digitized Customers?

You’re battling in vain for months now to get someone or somebody to buy into your groundbreaking business idea. Indeed, you’ve spent lot of time and money to get funds from your bank, other banks and small business development institutions. Sadly, there’s not a glimpse of hope, not even an invite for an interview. Giving … Continue reading Are Angel Investors Divine Interventions or are they Devils in Disguise?

Many successful businesses got funded by a venture capitalist (VC) when starting-up.  After all, it seems that VCs have lots of money to invest. In fact, in 2018, the value of VC investments in the United States amounted to approximately 99.5 billion U.S. dollars (Statista). So, if can’t get enough money to get your business … Continue reading How to get a Venture Capitalist to Fall in Love with your Business Idea

Commercial banks hate giving business loans to small businesses. Indeed, it’s almost impossible for a start-ups and micro businesses to get funded by commercial banks. That’s because banks avoid giving money to what they perceive as ‘risky’ business… How so? Dr. Paul Smith, Lead Researcher of the “Inaugural South African SMME Access to Finance Report … Continue reading How easy is it for SMEs to get Business Loans from Commercial Banks?

We should ready ourselves to be self-employed. Most alarmingly, the digitization of the businesses has obsoleted millions of jobs. In fact, this is happening right now in the financial sector of South Africa. As a result, a couple weeks ago, one of the four universal banks in South Africa announced that it will close 91 … Continue reading Being Self-Employed – One of the Consequences of the Digital Disruption

So, you think that the future of marketing is nothing but digital? Also, that artificial intelligence, big data, augmented reality and social media marketing are the big trends? Maybe for now they are, but the future of marketing is about a century and a half away. At that time, marketing will also be about satisfying … Continue reading The Future of Marketing – taking care of the Needs, Wants and Desires of 150 Year Olds

When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side. … Continue reading Get Your Online Content Going Viral

Innovation in companies, almost like income tax and death, is unavoidable. Indeed, companies that neglected or failed to innovate are sadly no longer with us. Or, for those not innovating, well, it’s just a matter of time… In fact, innovation is part of our DNA. After all, we were, since we’ve started using shelters and … Continue reading Innovation in Companies is an Unavoidable Reality

One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1.  For this reason, referral marketing, which makes use of WOM, is getting to the forefront again. Numerous studies have proven that referrals are the most trusted form of advertisement. To add to … Continue reading Grow your Business with Referral Marketing

Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individuals, families or partnerships are inclined to sell an existing business. Unfortunately, the majority of businesses are for sale because they’re not performing… Therefore taking over an … Continue reading How to Buy an Existing Business