E Bizplan’s Web Writing Service
eBizplan’s Web Writing service will help you create content that will satisfy the needs of your website users. Indeed, we will create content that will help users find what they want on the web and, importantly, ending up at your website.
Sadly, for many website owners, the design of the site is more important than its content. However, a well-written copy is as vital to the success of your website as the layout and design. Please submit the form below for a quote. Our web writing portfolio follows thereafter.
- Business Planning
- Digital Marketing
- Strategic Marketing
What will Enhance Online Customer Experience?
Online customer experience matters. Indeed, survival in today’s competitive e-commerce environment where the competitor is only one click away means that firms have to find ways to provide customers with a unique experience much more than low prices 1. Undoubtedly the competition for customers is fierce in the online retail channel. Yet many of you … Continue reading What will Enhance Online Customer Experience?
A Customer’s Online Buying Journey in the Retail Channel
Here’s the online buying journey of Jack, who does most of his shopping in the retail channel. Indeed, retailers are eager to discover the online buying habits of Jack. That’s for a good reason, because of all the new media, consumers are dramatically shifting both their media usage patterns and how they utilize different media … Continue reading A Customer’s Online Buying Journey in the Retail Channel
Is the Sales Funnel Relevant in Predicting Buying Behavior of Digitized Customers?
For ages now, marketers relied on the sales funnel to get insight into their potential customer’s thought process, challenges, and decisions. Indeed, the sales funnel is academically grounded in the marketing funnel, AIDA model (Attention + Interest + Desire + Action model), and the hierarchy of effects model 1. It’s no wonder that one of … Continue reading Is the Sales Funnel Relevant in Predicting Buying Behavior of Digitized Customers?
Are Angel Investors Divine Interventions or are they Devils in Disguise?
You’re battling in vain for months now to get someone or somebody to buy into your groundbreaking business idea. Indeed, you’ve spent lot of time and money to get funds from your bank, other banks and small business development institutions. Sadly, there’s not a glimpse of hope, not even an invite for an interview. Giving … Continue reading Are Angel Investors Divine Interventions or are they Devils in Disguise?
How to get a Venture Capitalist to Fall in Love with your Business Idea
Many successful businesses got funded by a venture capitalist (VC) when starting-up. After all, it seems that VCs have lots of money to invest. In fact, in 2018, the value of VC investments in the United States amounted to approximately 99.5 billion U.S. dollars (Statista). So, if can’t get enough money to get your business … Continue reading How to get a Venture Capitalist to Fall in Love with your Business Idea
How easy is it for SMEs to get Business Loans from Commercial Banks?
Commercial banks hate giving business loans to small businesses. Indeed, it’s almost impossible for a start-ups and micro businesses to get funded by commercial banks. That’s because banks avoid giving money to what they perceive as ‘risky’ business… How so? Dr. Paul Smith, Lead Researcher of the “Inaugural South African SMME Access to Finance Report … Continue reading How easy is it for SMEs to get Business Loans from Commercial Banks?
Being Self-Employed – One of the Consequences of the Digital Disruption
We should ready ourselves to be self-employed. Most alarmingly, the digitization of the businesses has obsoleted millions of jobs. In fact, this is happening right now in the financial sector of South Africa. As a result, a couple weeks ago, one of the four universal banks in South Africa announced that it will close 91 … Continue reading Being Self-Employed – One of the Consequences of the Digital Disruption
The Future of Marketing – taking care of the Needs, Wants and Desires of 150 Year Olds
So, you think that the future of marketing is nothing but digital? Also, that artificial intelligence, big data, augmented reality and social media marketing are the big trends? Maybe for now they are, but the future of marketing is about a century and a half away. At that time, marketing will also be about satisfying … Continue reading The Future of Marketing – taking care of the Needs, Wants and Desires of 150 Year Olds
Get Your Online Content Going Viral
When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side. … Continue reading Get Your Online Content Going Viral
Innovation in Companies is an Unavoidable Reality
Innovation in companies, almost like income tax and death, is unavoidable. Indeed, companies that neglected or failed to innovate are sadly no longer with us. Or, for those not innovating, well, it’s just a matter of time… In fact, innovation is part of our DNA. After all, we were, since we’ve started using shelters and … Continue reading Innovation in Companies is an Unavoidable Reality
Grow your Business with Referral Marketing
One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1. For this reason, referral marketing, which makes use of WOM, is getting to the forefront again. Numerous studies have proven that referrals are the most trusted form of advertisement. To add to … Continue reading Grow your Business with Referral Marketing
How to Buy an Existing Business
Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individuals, families or partnerships are inclined to sell an existing business. Unfortunately, the majority of businesses are for sale because they’re not performing… Therefore taking over an … Continue reading How to Buy an Existing Business
CREATING A CONTENT STRATEGY
eBizplan.net will help you to formulate a content strategy. A well formulated content plan will:
- Help you to understand and produce the kind of content your target audiences really need.
- Allows you to develop realistic, sustainable, and measurable publishing plans.
- Save you money by reducing redundant or extraneous publishing efforts.
- Help you to align your communication across channels.
- Prevent web projects from being derailed by underestimating the time and effort required to produce great content.
Read more about Web Writing:
- Content Marketing – Stories that Add Value to Your Target Audience
- Content Marketing Tips for Retailers
- Successful Web Writing is a Balancing Act